Been away for a while on the powder hunt and working on new product ideas. I have a whole list for a category I think of as “questionable” for obvious reasons. Here is one I call the “Inverse Segregator ©” and along with the product are questionable scenarios about its use. I’ll use a p.r. perspective to make it more interesting.

The Concept:

This is aimed at the budget minded hardcore skier/boarder that just needs a few more minutes of footage to seal a sponsorship deal.

The Pitch:

You just stepped out — side the gates / the helicopter door / the tram door — and you feel the conditions in your pants. The money is almost gone but you need to shred your line. Good thing you didn’t waste your hard earned cash on traditional avalanche gear that you  don’t really know how to use and bought the Inverse Segregator instead.

Simply take it out of the super tiny lightweight pack that it comes in, inflate (with additional pump or mouth) and pass the shoulder straps and hip belt through the slots in the back panel. Put on the pack and buckle in. The Segregator is already deployed, ready for whatever your fate*. For only pennies and grams per cubic centimetre the Inverse Segregator is clear evidence that technology can supplant sound decision making, letting you get the gnar go-pro footage — no matter what.

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Conceptual Drawing of the Inverse Segregator.

Conceptual Model of the Inverse Segregator.

* May not be applicable for all conditions.

I sometimes wonder if we are on the brink of a new sport. Many have now survived avalanches using airbags and so now we have a repertoire of lines that are ripe for the new school of snow sports. In this new reality avalanches won’t matter as lines are now “ridable” in any condition using airbag technology. In fact riding an avalanche would be the whole point of the new sport. Ride the line in a class 4 or 5 and you may even get sponsored.